User experience research and market research can be easily confused since the two types of research involve studying the user of the product or service. It also doesn’t help that many research methods, including diary studies, focus groups, data analysis, and more, are facilitated by both user experience researchers and…

Tell us if this sounds familiar: Your calendar is cluttered with meetings, those meetings don’t feel productive, and you’d give almost anything to get your hands on some heads-down work time. When you tell leadership about these issues, they think the solution is hiring another designer or technologist-someone to do…

Personalization is a powerful tool for companies who want to improve customer experience, engagement, and loyalty. For pharmaceutical companies, personalization can provide significant value to healthcare providers (HCPs) and patients -most often with lifestyle and chronic disease products where a long-term relationship between patient and brand is crucial. But in…

As UX consultants who have worked with a number of organizations to create and maintain a design system, we’ve seen many teams grapple with the confusion of a design system not working as intended after it’s created. At enterprise organizations especially, the complexity of brands, products, and team structures makes…

Implementing agile in large corporations can be messy and complicated. Departmental structures and organizational dynamics are often at odds with the small, autonomous, “ two-pizza team “ spirit of agile. Yet many organizations have successfully adopted some form of the Agile methodology into their software development practices. Some have well-established…

The business systems your employees use to do their work can introduce a great deal of stress-or joy-on a daily basis. Most organizations rely on business systems that are good enough, but not great. The gaps that those “good enough” systems leave often force employees to use informal, undocumented processes…

When you’re first starting work on an Agile team, it’ll usually take a few sprints to get into a rhythm that feels natural-especially when it comes to figuring out each team member’s capacity. …

At Think Company, we often start projects by creating a purpose statement to guide our work. The last phrase of the purpose statement reads, “we will know we are successful when…” We usually complete this phrase with metrics of user experience success-quantitative measurements ranging from ultimate goals like increased sales…

In the course of long-term, Agile product design projects, it’s common for the team to conduct design research once at the very beginning of the project (if at all). Product teams don’t always see the value in regularly-conducted research, so the user perspective can become lost as work progresses. …