User Experience is Everywhere

DELIGHTFUL EXPERIENCE: THEMED USER ICONS (JOIN.ME)

Sometimes small features can have a big impact on an experience or brand. One example that jumps to mind is the themed user icons in the join.me conferencing application. From time to time, join.me updates the icons to go along with upcoming holidays or seasons.

PAINFUL EXPERIENCE: AIRLINE CHECK-IN (SPIRIT AIRLINES)

UX design is not only limited to digital interactions, of course. While I was traveling over the holidays, I couldn’t help but notice how difficult the airline check-in process was for the discount provider I was using.

CONSISTENT CROSS-CHANNEL EXPERIENCE (ZIPCAR)

I recently starting using Zipcar, an on-demand car sharing service. After setting up an account, you receive a card in the mail which serves as your membership card and key to any car you reserve.

  • An email reminder with a picture of where the car “lives” (especially helpful in the city or unfamiliar locations)
  • A membership card that serves as a quick way to lock/unlock your reserved car (which means not having to worry about losing keys), and
  • A mobile app that allows you to remotely honk the car’s horn (in case you forgot where you left it in a big parking lot)

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Think Company

Think Company

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