Pharmaceutical companies are increasingly turning to digital products to communicate with customers and stakeholders. Medical products can be complex and often need to be used or administered in a very specific way, so patients need assistance. …

In a rapidly changing environment, healthcare providers’ needs have become increasingly complicated. They often need access to specific information quickly and in the moment. They don’t have time to sift through seemingly endless information-they need easy-to-use digital portals with searchable, relevant content at their fingertips. Easy enough, right? Add on…

Today, healthcare leaders’ effort (or lack of effort) in forming a comprehensive plan for digital accessibility profoundly impacts patient care and overall organizational success. Digital tools play a central role in healthcare delivery — allowing patients to access healthcare information, schedule appointments, find medical records, communicate with healthcare providers, and…

You may be part of a product team and not even know it. Not every product team creates and manages something that’s sold to customers. Maybe your team launched a financial wellness application for the website or provides a self-service portal for customer support-you may not think of these as…

Any project team can put together a plan for how to get from point A to point B; drawing straight lines is easy. But too often, project risks are not considered, and mitigation strategies are not prioritized appropriately. …

Today, user centricity is the key to developing digital tools and services that succeed. While it’s vital to pursue user research in the course of your product design and development work, it’s just as important to understand to pursue user research based on your research maturity-and how ready your organization…

Healthcare leaders know that patient trust and engagement has become more important than ever before. This is especially true now that successful patient care depends on strong digital tools and services to move the patient journey forward. But you can get out ahead of the friction, frustration, and confusion that…

“I don’t know why we’re talking about the website again. We invested $500k last year, and I sat through a million meetings-I thought the new site would last us at least through 2026.” Sound familiar? It’s a common trap: thinking about your enterprise website as a legacy behemoth that should…

What is DX, and why is it important? Imagine you’re a plumber, and a customer has asked you to fix their water softener. You drive to their house in the morning, and your customer greets you at their door. They quickly show you the exterior entrance to the basement-a big Bilco door wide enough for your hand truck…